What a LinkedIn content agency does, month by month

Sell in Public → B2B LinkedIn content agency → LinkedIn content agencies

Month one: onboarding and strategy

The first four weeks are mostly setup. A well-run onboarding looks something like this:

By the end of month one you should have a strategy short enough to read in ten minutes, a bank of post ideas, a calendar for the next few weeks and a handful of approved posts. If any of those is missing, ask when it's coming before month two starts.

The weekly rhythm from month two

Once the program is running, the work settles into a weekly cycle. The days differ from agency to agency, but the order rarely changes.

1. Interview. A short call with each person who posts. The writer asks about customer conversations, deals won and lost, product decisions and things the person disagrees with. This is where the raw material comes from.
2. Drafts. The writer turns the interview, plus anything else you've shared (a sales call, a customer note, a conference talk), into drafts for the coming week.
3. Review and approval. Each person reads their own drafts, edits or comments, and gives a final yes. Nothing should go out without it.
4. Publishing. Posts go out on agreed days, scheduled by the agency or posted by you, depending on how you've set it up.
5. Comments and follow-up. Replies to comments, written by people and sounding like the author. A good agency also tells your sales team when a prospect engages and passes on inbound messages that look like real buying interest.

For the person posting, plan for the interview plus a few minutes per draft. The real risk to the rhythm is slow approvals: if drafts sit for a week, everything behind them slips.

The monthly review

Once a month, set aside half an hour with the agency. A useful review covers:

• Which posts drew comments or messages from the kind of people you sell to, which matters more than which got the most likes
• Conversations, demos or deals that started from a post, drawn from tracked links, your CRM and what prospects said on calls
• Topics to drop, and questions buyers keep asking that nobody has covered yet
• What's coming next month: launches, events, hires and customer wins you're allowed to talk about
• Whether the right people are posting, and whether anyone should be added or paused

If the review is only a slide of impressions and follower counts, ask for the list above instead.

Months three to six: what should change

• Lighter edits. Drafts should need smaller changes by now. If you're still rewriting every post, say so plainly and ask the writer what they need from you.
• Ideas from sales. The idea bank should be drawing on sales calls and customer conversations, not only on interviews.
• More voices, if it's working. Plenty of teams start with the founder and later add a sales leader, a product lead or an engineer.
• Clearer signals. You should be able to point to specific buyers who engaged and specific conversations that started on LinkedIn, even if you can't put a revenue figure on every post.

Give it a full quarter before you judge the working relationship. By then you can tell whether the voice is right, whether the agency is reliable, and whether buyers are starting to respond with comments, messages and first conversations. The effect on pipeline takes longer to show, especially when your sales cycle runs to several months, so judge that over two or three quarters.

Who you'll deal with at the agency

At a small agency one person may cover several of these jobs; at a larger one they're separate people. Either way, ask who does each:

• An account lead or strategist who runs onboarding and the monthly review
• A writer for each person who posts, ideally the same writer every week
• An editor who checks drafts before they reach you
• Someone on comments, if engagement is part of the service
• A designer or video editor, if you're doing carousels or clips

The question that matters most is who will actually write your posts, and whether that person will be on your interviews.

What your side is responsible for

An agency can't do this on its own. Your part:

• Turn up to interviews, even in busy weeks. Skipped interviews are the fastest route to generic posts.
• Approve on time. Agree a turnaround, such as two working days, and stick to it.
• Share raw material. Sales call recordings or notes, customer wins, product news and the kind of detail that normally stays inside Slack.
• Name one internal owner who answers questions and chases approvals.
• Bring in legal or comms early if posts need their sign-off, so reviews don't stall month two.
• Tell the agency what happened. If a post led to a call, say so, and say which post.

What a month of agency work costs

The monthly fee moves with how many people post, how often, and how much engagement and design is included. One agency's 2026 guide puts a boutique program for one person at about $3,500–$6,000 a month and premium done-for-you work at $6,000–$10,000 or more (Forj Media). The guide comes from a firm that sells this service, so use the figures as a rough sense of what quotes look like.

Sell in Public quotes after a short intro call.